
has successfully completed the
From October to November 2022
BRILiaN Leader Development Programme 3
Yudhi Setyawan
Dean, Executive Education
INSEAD
Manuel Sosa
Professor of Technology and Operations Management
INSEAD
Sameer Hasija
Andreas Hassim
Chief Learning Officer
Bank Rakyat Indonesia





Yudhi Setyawan
Learning Objectives:
• Understanding the differences between traditional lean thinking and creative thinking approaches for problem solving
• Introducing the key capabilities behind a creative thinking approach to solve business problems
• Recognizing the organizational elements needed to transform an organization into a more innovative one
• Valuing the importance of developing empathy for the end user (and any other relevant stakeholder) to uncover meaningful innovation opportunities
• Learning how to build and use journey and empathy maps to guide the empathy development and uncover user-centered insights
• Recognizing the value of learning from “lead users” as an additional way to uncover emerging user insights
• Developing an “inquiring” mindset to formulate insightful innovation challenges that truly matter to the end-user
• Developing a clear strategy agenda in the quickly evolving business world
• How to gain customer insights and develop unique value propositions for your customers
• Learn a structured approach to deal with the disruptive challenge that transformational innovations may pose to an organization
• Identify the strategic and organizational levers that need to be activated when an organization faces a potentially transformational innovation
• Understanding the key drivers and hinders of creativity
• Acquiring three creative strategies to overcome the creativity blockers that prevent us ideate potentially innovative solutions
• Developing a mindset that enables the search for potentially creative solutions to any given challenge
• Acquire interactive oral and interpersonal communication skills critical to leaders
• Understanding why agile iterating is the best way to resolve the uncertainty behind your innovative ideas under development
• Comprehending the key elements that comprise a design iteration and what brings agility to it
• Appreciating the value of rapid and cheap prototyping to enable the receiving of feedback about early-stage creative ideas
• Developing a mindset that encourages agile experimentation and celebrates learning from failures
• Develop emotional intelligence
• Understand, analyze, and harness sources of power
• Understanding the organizational levers that need to be managed to bring creative thinking into an established organization
• Learning a “design readiness” framework to evaluate the extent to which an organization is ready to develop creative thinking capabilities
• Developing a roadmap to act as an innovation catalyst in our organization
Issued on
January 3, 2023
Expires on
Does not expire